People often ask me which books on Storytelling I recommend. This is an intent to shortlist those titles I deem more interesting for a first approach to the subject. 

Universitätsbibliothek Wien
Universitätsbibliothek Wien


Whoever Tells the Best Story Wins: How to Use Your Own Stories to Communicate with Power and Impact
– Annette Simmons

The Story Factor – Annette Simmons

Story Engineering – Larry Brooks

Story Proof: The Science Behind the Startling Power of Story – Kendall Haven

On the Origin of Stories: Evolution, Cognition, and Fiction – Brian Boyd

The Storytelling Animal: How Stories Make Us Human – Jonathan Gottschall


The Leader’s Guide to Storytelling: Mastering the Art and Discipline of Business Narrative – Stephen Denning

Telling the Story: The Heart and Soul of Successful Leadership – Geoff Mead


Doug Stevenson’s Story Theater Method – Strategic Storytelling in Business – Doug Stevenson

The Storyteller’s Secret: From TED Speakers to Business Legends, Why Some Ideas Catch On and Others Don’t – Carmine Gallo

Improving Your Storytelling: Beyond the Basics for All Who Tell Stories in Work and Play (American Storytelling) – Doug Lipman


Three Uses of the Knife – David Mamet

The Anatomy of Story: 22 Steps to Becoming a Master Storyteller – John Truby

Story: Substance, Structure, Style and the Principles of Screenwriting – Robert McKee

Screenplay: The Foundations of Screenwriting – Syd Field


Putting Stories to Work: Mastering Business Storytelling – Shawn Callahan

Working with Stories in Your Community Or Organization: Participatory Narrative Inquiry – Cynthia Kurtz

Circle of the 9 Muses: A Storytelling Field Guide for Innovators and Meaning Makers– David B. Hutchens


StoryBranding(TM) 2.0 (Second Edition) – Creating Stand-Out Brands Through the Purpose of Story – Jim Signorelli

Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story – Peter Guber

Storytelling: Branding in Practice – Klaus Fog,‎ Christian Budtz,‎ Philip Munch,‎ Stephen Blanchette


Narrative Coaching: The Definitive Guide to Bringing New Stories to Life – David B. Drake