The role of communication professionals in the organisational change process 1.– Communication and change, a conventional point of view Note: This text first appeared at GENETIKOMM. Communication and change have been historically linked to each other. PR and Communication professionals are very much used to creating narratives and strategies that intend to introduce new products, […]
On March 9, Katja Schleicher, Kirk Cheyfitz, Shawn Callahan and myself were invited to a debate on Storytelling at the World Communication Forum in Davos, Switzerland. The panel was brilliantly moderated by Guntram Kaiser, CEO of KaiserCommunication. It was designed as an interactive debate with the audience. This post is a summary of what was asked, and what […]
Last Wednesday I was invited by ICF, Spain Chapter, to talk about Storytelling for Coaches. One of the attendees asked me a surprising question (surprising to me, of course, since the underlying thought had never crossed my mind). She asked me how I could not judge a client’s story. In order to explore her view […]
I just installed the Storify plugin and wanted to test it. Luckily, Gregg Morris was in for some fun. Thank you, Gregg!
The other day, this lady told me how glad she was that her adolescent son had Steve Jobs for a role model. So far, so good. Then she added, “I mean, imagine if he’d want to be like Michael Jackson!”. I didn’t reply. I guess I wasn’t on a mission that particular day. And I […]
One of the questions I get asked more often (by Marketing and advertising pros, most of the time) is “Who, in your opinion, is using Storytelling to it’s full extent in their Marketing strategy?” And although I know there are other brands doing cool stuff, I must admit I have a flaw for Red Bull. […]
This is one of those stories I would like to use more often. Once upon a time, in a far away land, there lived a farmer with his family. This farmer had a horse that one day, ran away to the hills. So the farmer and his son had to plow their fields themselves. Their […]
Today I felt like sharing this story as a little thank you to all the candidates at DBM who have trusted me with their career projects over the past years. It is a story I cherish for it embodies how I feel about our professional lives. Contrary to popular belief, I think that only few […]
A Teaching story from Tierno Bokar “In relation to one another,” he said, “humans are comparable to walls located facing one another. Each wall is pierced by a multitude of small holes where white birds and black birds are nested. The black birds are bad thoughts and bad words. The white birds are good thoughts […]